Completing Her Project Las Voces del Jacaranda
Receives First Latin GRAMMY Nomination for Best Long Form Music Video with Nacimos Llorando
Listen & Watch Here
“[Rubio] is versatile, leaning into cool darkness and existentialism”
– Rolling Stone
“…is an electro-trap earworm, elevated by out-of-the-box production choices and [Rubio’s] hypnotizing vocals.” – LadyGunn
“She finds in music the magic of living things again and the emotion of being alive…experiencing what fills her with happiness”
– InStyle MX
Los Angeles, CA (October 4th, 2024) – Rubio, the artistic experiment of renowned Chilean artist, multi-instrumentalist and producer Francisca Straube, releases new single “YUGEN” via FAMA Collective, concluding the release of her project Las Voces del Jacaranda. The artist had the luxury of exploring new genres for her project, creating through “YUGEN” a drum and bass beat, mixed with melodies that evoke sadness and melancholy. Together with Pablo Stipicic, Rubio composed this piece, taking listeners on a journey through the deep reflections of her mind.
The Japanese term that gives “YUGEN” its name, refers to a deep and mysterious sense of the universe’s beauty, and the sad beauty of human suffering. With this concept in mind, Rubio explains: “It is this awareness of the universe that triggers emotional reactions that are too mysterious and profound to express in words. When you realize how long it took the universe to create the world we live in, when you think about how many cells make up your body, etc.” The artist’s soft voice communicates feelings of crisis and conflict with oneself, linked to the environment in which one lives.
The “YUGEN” video was directed by Germán Tejada and shot in the bustling streets of Mexico City and the luscious greenery of Tepoztlán. The song’s tempo is matched by time lapses of a chaotic walk through the town, with intercuts of serenity visually represented through the greenery within the mountains. This continues the streak of carefully crafted visuals within Rubio’s artistic world.
Rubio just received her first Latin GRAMMY nomination in the Best Long Form Music Video category for her short film, Nacimos Llorando. In the past few months, Rubio was on the road performing on her Venus & Blue Tour throughout US & Latin America, including stops at Outside Lands Festival in San Francisco, CA, and Festival Hera in Mexico City. In October, Rubio will debut at the BIME conference in Bilbao and embark on a European tour, with performances in Barcelona, Madrid, and Madeira. Don’t miss her show on December 4th at The Lunario in Mexico City, tickets and more information for all shows here. More news and new music from Rubio coming soon!